What do women want? This is one question that has been asked over the ages.
In this piece, a dating expert reveals the ‘secret weapon’ men can use to find a partner.
Scott Galloway, a member of the advisory council for the American Institute for Boys and Men, took part in a ‘masculinity debate’ on The Diary of a CEO podcast alongside behavioural scientist Logan Ury and host Steven Bartlett.
The experts debated if society is failing young boys, today’s dating standards and how porn addiction affects men.
During the conversation, Scott revealed that women tend to look for emotionally intelligent and considerate men who still have masculine attributes.
He said: ‘What women say they want is an emotionally in-touch man and what they want is a masculine man.
‘They will articulate what they want in a man and includes being more emotionally available and then they want to have sex with a traditional masculine man.’
Meanwhile, Scott pointed out a ‘secret weapon’ that men should use more if they are hoping to impress a woman.
He said: ‘A secret weapon I think for men that they don’t leverage is to demonstrate kindness, the little things, have good manners, follow up with people, be thoughtful.
Women want to see that you are a good person; you treat service staff well, you’re good to your parents, you have manners, and you treat people well, even with no reciprocal expectation.
‘Because they know that a kind person, if and when she’s vulnerable and needs help and maybe isn’t bringing as much to the table for certain periods, that this is a kind man.
‘Maybe you’re smart, maybe you’re not, there’s not a lot you can do there but the secret weapon I think for men that they don’t leverage… is to demonstrate kindness and we don’t talk about that enough as men.’
Elsewhere, Scott claimed that his research has shown him that women also want a man who can ‘signal resources’.
He explained: ‘It doesn’t necessarily mean you have to have a Range Rover right now, but you have a plan.
‘You have your s*** together, you go home at midnight when everyone’s partying because you have to be up for work, you work out which shows a level of discipline and that you can commit to something, you’re in school, you’ve got a good job, this person is going to have resources.
‘I don’t think that’s changed a whole lot. I think a man’s ability to signal future resources has gone down, but I’m not sure it’s become any less of a criteria.’
He revealed that women also look for ‘intellect’ when looking for a partner, which he claimed is very ‘instinctual’.
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