The business of not ageing: Why people are spending $1,300 on longevity treatments

The growing longevity industry is selling a big aspiration – the ability to slow your biological clock. But as clinics multiply and prices continue to increase, the gap between what science supports and what consumers are actually paying for also raises questions about who has the opportunity to slow ageing and at what cost.

At Biograph, a longevity clinic with locations in New York City and San Francisco, an assessment day can last up to six hours and include the collection of more than 1,000 data points from more than 30 advanced diagnostics. This includes proprietary MRI and CT scans, a body composition analysis, VO2 max testing and comprehensive bloodwork. Members are welcomed into their own private suite for the day where they can decompress between assessments, review the information and shower afterward. Weeks after the visit, clients receive a personalised health risk profile that synthesises every data point.

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