The unfortunate and, I venture to say, unwise obfuscation of the distinction between the two great branches of our profession (litigation and transactional law) is the principal cause of the most appalling confusion and misapplication of principles for our professional conduct.
We copy almost blindly, sometimes without recourse to the institutional and societal guardrails that insulate the UK and the US from the negative consequences of latter-day forays outside the tested and trusted institutional practices that for centuries have upheld us and sustained the integrity of our judicial process and of our legal system.
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Advertisement might be tolerable for the work of solicitors and for other transactional aspects of our noble profession. It is a totally different and potentially destructive thing for the legal system when courtroom lawyers purport to employ the same thing.
Look at America!
And, except for the larger restraints in England, look at what is slowly also becoming of that most coherent, predictable and respectable jurisdiction.
It’s not every innovation that we should blindly copy!