Mainstream terrestrial telly in the UK has become a whole lot steamier in recent years.
The change arguably started with the launch of ITV2 reality dating show Love Island in 2015 – with its open romping and far too closely mic’d-up smooches.
Since then, a range of whole other racy Islands have spawned – Temptation Island (for testing established couples) and Virgin Island (for training newbies among us).
Other risque mega-houses have hit screens too, with Open House (a non-monogamy experiment) and Too Hot To Handle (getting handsy? No cash prize for you).
Each new programme seems to push the boundaries of what is tasteful to monetise.
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Is the increasing explicit content on TV a reflection of societal values or a desperate attempt to boost ratings?